The Business of Skincare: Revenue and Radiance


Combine your clinical understanding of Obagi Medical Products with expert insight to grow your business using the best tactics from clinics that your Obagi account managers have worked with in the UK and Ireland. This 45 minute webinar will cover the resources available through Healthxchange to accelerate your Obagi sales growth, the Do’s and Don’ts of marketing your brand, the pitfalls to avoid and advice that works, thought provoking questions, and so much more!

You will learn to:

  • Name the 3 primary ways your patients find you and what you can do to maximise each one
  • Identify the top 3 Do’s and Don’ts of social media
  • Locate available marketing assets and evaluate how they integrate into an overall growth strategy
  • Understand how to leverage technology to save time, improve patient interactions, and provide patient education
  • Understand the difference between education and sales in skincare

Course details

  • Duration (online): 45 minutes.
  • Certificate of Attendance on successful completion of course quiz (score 80% or more).
  • CPD certified.
  • CPD hours (online): 0.75 hours.